Elizabeth Yoast

Lawton, Oklahoma, United States • elizabethyoast@gmail.com • 337-424-0325

SUMMARY

Experienced Marketing Specialist with a degree in Digital Advertising and Business Administration. Has a proven track record of developing and executing successful marketing strategies across digital and traditional channels. Skilled in market research, campaign management, and brand development, with a focus on driving awareness and customer engagement. Adept at analyzing marketing data to optimize performance and achieve business objectives, committed to delivering impactful results in fast-paced environments.

EXPERIENCE

Marketing Specialist May 2019 - Present, Fort Sill, OK

Fort Sill Family & MWR

• Plans visual aspects of printed materials such as flyers, posters, brochures, and newsletters. 

• Designs, maintains, and serves as the Editor of multiple digital and print publications (magazines) known as Explore Fort Sill and the Fort Sill Family & MWR Welcome Guide.

• Supports content maintenance and analytics of web pages and social media sites while maintaining copyright laws, rules, and regulations within the Department of Defense and Army Family & MWR guidelines.

• Consistently uses Adobe Creative Suite and Microsoft 365 software along with additional existing computer technologies, emerging technology, and digital collections.

• Maintains effective communication through customer service channels and internal management.

• Assists co-workers with projects/tasks, creating and distributing a variety of marketing materials across various platforms.

• Uses highly developed organizational skills, serves as the primary social media and digital content creator, ensuring content is current and accurate, sites/profiles are functional and operational 24/7; updates, adds, deletes, backups/restores, and revises based on information provided to us by leadership on a daily basis.

Food Facility Manager February 2018 - May 2019, Fort Sill, OK

Army & Air Force Exchange Service

• Demonstrated leadership skills by managing a team of employees to ensure smooth operations and excellent customer service. 

• Developed and maintained efficient schedules, optimizing staffing levels to meet customer demand while controlling labor costs.

• Streamlined inventory management processes, reducing waste and minimizing stockouts.

• Fostered a positive working environment by promoting teamwork, recognizing achievements, and addressing employee concerns promptly. 

• Implemented cash handling procedures to minimize errors and discrepancies, ensuring accurate financial reporting and compliance with company standards. 

• Implemented safety protocols and ensured compliance with health and sanitation regulations.

Food Service Foreman August 2017 - February 2018, Fort Sill, OK

Army & Air Force Exchange Service

• Conducted regular training sessions to enhance staff skills in areas such as food preparation, customer service, and safety protocols, leading to increased productivity and employee satisfaction. 

• Managed inventory levels and ordering processes to minimize waste and ensure product availability, resulting in improved cost control and inventory turnover. 

• Acted as a liaison between management and staff, facilitating communication and resolving conflicts to maintain a positive work environment.

Freelance Graphic Designer June 2015 - May 2017, Baton Rouge, LA

Various

• Successfully managed multiple design projects simultaneously, meeting deadlines and exceeding client expectations. 

• Created visually appealing and impactful designs for various print and digital media, including branding materials  and graphics. 

• Cultivated strong client relationships through attentive communication, responsiveness, and a client-centered approach, resulting in repeat business and referrals.

• Collaborated closely with clients to translate their ideas and requirements into visually engaging designs, providing guidance and expertise to ensure optimal outcomes. 

PROJECTS

National Student Advertising Competition American Advertising Federation • January 2017 - May 2017

• Developed a full advertising campaign for a client to include: marketing plan, social media plan, commercials, radio advertisements, and print advertisements. 

• Conducted focus groups, quantitative and qualitative research, SEO utilization and Google analytics. 

• Presented in Louisiana's District Competition - winning 1st place overall.

Nibmor Campaign LSU Advertising Federation • October 2016 - December 2016

• Developed a comprehensive advertising strategy centered around the theme "Live Mor Naturally," aligning with NibMor's commitment to delivering natural and healthier chocolate options to adventurous adults, while also addressing concerns about the saturated chocolate market.

• Designed print and outdoor advertisements highlighting NibMor's use of natural ingredients and fair-trade practices, positioning the brand as a conscious choice for consumers who prioritize quality and sustainability in their chocolate consumption.

• Implemented a creative guerrilla advertising concept featuring an outdoor seating area resembling chocolate seats with the slogan "Live Mor Naturally" written in moss, creating a visually striking installation to capture attention and reinforce the brand message of natural living.

• Introduced innovative digital advertising tactics, including geo-location enabled pop-up ads on popular games like Candy Crush, offering consumers a 50% coupon redeemable at nearby stores selling NibMor products, with the added incentive of planting a cacao tree for each redeemed coupon, appealing to nature loving consumers concerned about environmental sustainability.

SKINNYPOP Popcorn Campaign LSU Advertising Federation • August 2016 - October 2016

• Developed a creative concept focused on the slogan "Exercise Temptation" to resonate with young, health-conscious women, Positioning SkinnyPop Popcorn as a guilt-free indulgence that supports their active lifestyle goals. 

• Leveraged competitive analysis findings to craft print advertisements that highlight SkinnyPop's unique selling points, emphasizing its natural ingredients, low calorie count, and absence of artificial additives compared to competitors like SkinnyGirl and SmartFood. 

• Targeted advertising messaging towards educated fitness -minded women aged 20-40, addressing their desire for healthier snack options and positioning SkinnyPop Popcorn as the perfect solution to satisfy cravings while staying true to their wellness goals.

EDUCATION

Bachelor of Arts in Mass Communication - Digital Advertising Baton Rouge, LA • 2017

Minor in Business Administration • Louisiana State University 

• National Society of Collegiate Scholars

• LSU Advertising Federation

PROGRAMS AND SKILLS